1. We begin with a benefit, “What this means to you, is …insert the topic:

 

• The Company is the topic/feature: "YL has been in business for 20 years.” Benefit: the what this means to you is.... “….you can count on getting your paycheck because YL is a solid, successful company."

 

• The Product is the topic/feature:  “These are therapeutic-grade essential oils with full disclosure." Benefit: the what this means to you is....“….you can feel safe using them for yourself, your children, and your pets."

 

• The Business is the topic/feature:  “YL has a generous compensation program." Benefit: the what this means to you is....“….you will receive a thank you check each time you share about the oils with others and they choose to acquire product. And there is no limit to what you can earn.”

 

• Training is the topic/feature:   “This is a ‘Net-Worked’ marketing company. There are layers of people who have a real interest in your success.”  Benefit: the what this means to you is....“….you don’t have to do it alone. As your trainer, I will be in your back pocket every step of the way towards your success."