Here are a couple of simple examples.

 

WRONG WAY: “Make Money in Your Spare Time”

 

The chances are that the people who respond to this would likely be looking for a part time job such as stuffing envelopes. If that is what you’re offering, great! If it’s not it’s likely to be a tough row to hoe when you come to talking about investing time and money to start a business with possibly no immediate return.“

 

BETTER WAY: "Want To Take Control Of Your Own Personal And Financial Future…?”

 

 

“Tired of the uncertainty of working for someone else…?"

 

People responding to this type of advertisement will more likely have a reasonable expectation of what is needed to get started, such as a financial investment. You might not get as many calls, though they WILL be better qualified.  Make sure the words you use in your advertisements and the Qualifying Questions you're going to ask when someone calls, are congruent with your offering and what is to be expected.